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Taxi and private driver tours · in the GuideXpress app

A new experience for your passengers, new revenue for you

With GuideXpress your ride becomes a city tour you can sell: we create geolocated audio stories that passengers unlock only on board your car, and that start on their own, stop after stop.

A tourist in a taxi in front of the Colosseum
The Taxi tours section in the GuideXpress app

How it works

We prepare the tour, your passenger lives it

A taxi tour of Genoa in the GuideXpress app

With you, before you start

  • 1

    We design the tour

    Route, stops and duration, planned together with you.

  • 2

    We produce the content

    Audio stories in several languages, with professional voices.

A tourist in a taxi scans the QR code on the seat to start the tour

On board your car

  • 3

    The passenger scans the QR code

    The tour unlocks in the GuideXpress app, only on board.

  • 4

    The story starts on its own

    Each piece of content plays when the car passes the point of interest.

A tour is worth more than a ride

  • A new product to sell

    A taxi or private driver tour becomes an experience, not just a transfer.

  • The driver focuses on driving

    The story starts on its own: no explanations in traffic.

  • Passengers from all over the world

    Everyone listens to the tour in their own language.

  • Nothing to install

    A QR code in the car and the passenger’s smartphone are all it takes.

What it does

Your tours inside GuideXpress

  • Unlocked only on board

    The tour activates by scanning the QR code in your car: content exclusive to your vehicles.

  • Geolocated audio

    Stories play as the car drives by, and also when the passenger walks up to the attraction.

  • More tours, more opportunities

    Routes of different lengths or themes, to offer to every kind of customer.

  • Visibility in the GuideXpress app

    Your tours appear in the app tourists already use to discover the city.

Pilot project

Genoa by taxi

Together with a local taxi company we created a tour of the old town: passengers unlock it on board and the story takes them from the Porto Antico to Piazza De Ferrari and on to Columbus’s House.

About 1 hour – 1 hour 10 minutes

A white and yellow tourist train on a hillside road

Do you run a tourist train?

Tourist trains have a dedicated app: the commentary plays through the onboard speakers or on each passenger’s smartphone.

Discover the solution for tourist trains

Offer your passengers a tour, not just a ride

Our proposal depends on the number of tours, stops and languages. Tell us about your city and we’ll prepare a tailored proposal.

Request information

We take care of the rest

  • Route and stops designed with you
  • Professional texts and voices, in several languages
  • A QR code to keep on board every car
  • Publication of the tour in the GuideXpress app

Frequently asked questions about taxi and private driver tours

How does a taxi tour with GuideXpress work?

We create a geolocated audio tour inside the GuideXpress app. The passenger scans the QR code on board, the tour unlocks and the stories start on their own as the car passes the points of interest.

Does the passenger have to pay for the app?

No, GuideXpress is free. The tour unlocks with the QR code found on board your car.

Can I have more than one tour?

Yes, you can offer routes of different lengths or themes.

Does it also work for private drivers and tour operators?

Yes, for any vehicle with a driver.

Do I need to install anything in the car?

No. A QR code on board and the passenger’s smartphone are all it takes.

How much does it cost?

It depends on the number of tours, stops and languages. Fill in the “Request information” form: we’ll get back to you to learn about your business and send you a tailored proposal.